HEINEKEN AND INTERESTING THINGS

The Heineken Experience in Amsterdam is an unforgettable experience.

Amsterdam is the birthplace of the famous Heineken brand, and it was here in 1867 that its first brewery was established. Today, the historic building is home to the Heineken Experience, an interactive museum that immerses you in the world of beer, the iconic green bottle, and the fascinating history of one of the world’s most renowned brands.

You will embark on a journey through time, from the very beginnings to the present day. You’ll see behind the scenes of beer production, discover how the famous green-labeled bottle was born, and thanks to modern exhibitions, you’ll get the chance to try out many things yourself.

The highlight of the tour is the tasting of freshly poured beer in an authentic setting. In just an hour and a half, you’ll explore not only history and tradition, but also the innovations and projects that have made Heineken a global icon.

The Heineken Experience is one of Amsterdam’s most visited attractions – and rightfully so. The visit will be enjoyed not only by beer lovers, but also by anyone looking for a unique combination of fun and history. Moreover, the museum’s spaces also serve as venues for corporate events, celebrations, or presentations, which here gain a truly unique atmosphere.

And who knows – maybe at your beer coaster, an idea will be born that changes the world.

Czech classics and world novelties in one portfolio

Heineken in the Czech Republic is not only synonymous with the iconic green bottle, but also with traditional brands that have a long history among Czech beer lovers. Thanks to them, Heineken has become a solid part of our beer market, proving that it truly has something to offer everyone. In 2003, Heineken introduced itself to Czech beer enthusiasts by acquiring the Moravian brewery Starobrno ....

When beer follows trends

When Gerard Adriaan Heineken bought the De Hooiberg brewery in Amsterdam in 1864, he could hardly have imagined that he was laying the foundation for one of the most famous beer brands in the world. More than 150 years have passed since then, and Heineken has become a symbol of quality, innovation, and the courage to change the world of beer. The brand’s success is not based solely on tradition. Heineken constantly looks forward and searches for new ways to reach beer lovers as well as those who are only just discovering it. The ....

The beer of the future is born in the Netherlands

In Zoeterwoude, the Netherlands, Heineken has opened a brand-new global research and development center. The ceremonial opening was attended by Dutch King Willem-Alexander, further underlining the importance of this project. With an investment of 45 million euros, Heineken makes it clear that it intends to continue leading the way in the world of beer. The center is named the Dr. H.P. Heineken Centre ....